A colour system built from one green.

Every colour on this page grows from Arcadia's own brand green, #00461E, and three metal tones. Each palette is shown on a small page, in light and dark, with every text colour tested against the international readability standard (WCAG): AA is the legal minimum for body text, AAA is the strongest level.

Arcadia green
#00461E · the seed

Bronze
#9A7B4F

Brass
#C8B282

Copper
#A66844

Green is the ink, not the wallpaper

The brand green looks most expensive on headings, the logo, buttons and lines, with a light ground around it. Large areas of very dark green read heavy.

Metal is for lines and accents

Bronze, brass or copper on hairlines, small labels and links. Never for long text on a light ground unless it is the darker step shown here.

One accent per page

Pick one metal for the whole site. Two metals together start to look like a hotel lobby.

Seal & Stone Recommended

The green becomes the ink and the seal, not the wallpaper. A warm stone ground, bronze hairlines. Answers "I don't like the green": the green is still the brand, used where it looks expensive.

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An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#F9F7EE

Cards#FFFFFF

Text#0B3419

Secondary text#525046

Brand green#00461E

Accent#684918

Hairline#DDDBD2

Button#00461E

Button text#F9F7EE

Pair	Contrast	Level
Body text	12.88:1	AAA
Secondary text	7.54:1	AAA
Brand green as text	10.33:1	AAA
Accent as text	7.66:1	AAA
Button label	10.33:1	AAA
Text on cards	13.82:1	AAA

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An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#08200F

Cards#0B3419

Text#F9F7EE

Secondary text#C3C1B8

Brand green#9BD0A7

Accent#D2BF95

Hairline#114925

Button#D2BF95

Button text#08200F

Pair	Contrast	Level
Body text	15.99:1	AAA
Secondary text	9.51:1	AAA
Brand green as text	9.78:1	AAA
Accent as text	9.5:1	AAA
Button label	9.5:1	AAA
Text on cards	12.88:1	AAA

Copy the colour codes (CSS)

:root {
  --arc-bg: #F9F7EE;
  --arc-surface: #FFFFFF;
  --arc-ink: #0B3419;
  --arc-muted: #525046;
  --arc-brand: #00461E;
  --arc-accent: #684918;
  --arc-line: #DDDBD2;
  --arc-button: #00461E;
  --arc-button-text: #F9F7EE;
}
[data-theme="dark"] {
  --arc-bg: #08200F;
  --arc-surface: #0B3419;
  --arc-ink: #F9F7EE;
  --arc-muted: #C3C1B8;
  --arc-brand: #9BD0A7;
  --arc-accent: #D2BF95;
  --arc-line: #114925;
  --arc-button: #D2BF95;
  --arc-button-text: #08200F;
}

Seal & Brass

For a darker, more cinematic site: a deep green ground, two steps lighter than the drafts the client found too dark, with brass for emphasis.

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#FEF6E6

Cards#FFFFFF

Text#0B3419

Secondary text#525046

Brand green#00461E

Accent#4C3A10

Hairline#E7D9BB

Button#114925

Button text#FEF6E6

Pair	Contrast	Level
Body text	12.86:1	AAA
Secondary text	7.53:1	AAA
Brand green as text	10.31:1	AAA
Accent as text	10.18:1	AAA
Button label	9.75:1	AAA
Text on cards	13.82:1	AAA

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#114925

Cards#0B3419

Text#FEF6E6

Secondary text#E7D9BB

Brand green#C0E6C8

Accent#D2BF95

Hairline#1B5F32

Button#D2BF95

Button text#08200F

Pair	Contrast	Level
Body text	9.75:1	AAA
Secondary text	7.51:1	AAA
Brand green as text	7.68:1	AAA
Accent as text	5.8:1	AA
Button label	9.5:1	AAA
Text on cards	12.86:1	AAA

Copy the colour codes (CSS)

:root {
  --arc-bg: #FEF6E6;
  --arc-surface: #FFFFFF;
  --arc-ink: #0B3419;
  --arc-muted: #525046;
  --arc-brand: #00461E;
  --arc-accent: #4C3A10;
  --arc-line: #E7D9BB;
  --arc-button: #114925;
  --arc-button-text: #FEF6E6;
}
[data-theme="dark"] {
  --arc-bg: #114925;
  --arc-surface: #0B3419;
  --arc-ink: #FEF6E6;
  --arc-muted: #E7D9BB;
  --arc-brand: #C0E6C8;
  --arc-accent: #D2BF95;
  --arc-line: #1B5F32;
  --arc-button: #D2BF95;
  --arc-button-text: #08200F;
}

Celadon

A softer, mineral grey-green, closer to sage. Calm and modern; reads less "traditional bank". The seal green stays in the logo only.

What we do · Partners · Contact

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See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#EBFBF5

Cards#FFFFFF

Text#0B1F19

Secondary text#275B4B

Brand green#00461E

Accent#275B4B

Hairline#C4E3D8

Button#1B463A

Button text#EBFBF5

Pair	Contrast	Level
Body text	16.05:1	AAA
Secondary text	7.32:1	AAA
Brand green as text	10.37:1	AAA
Accent as text	7.32:1	AAA
Button label	9.91:1	AAA
Text on cards	17.15:1	AAA

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#0B1F19

Cards#123229

Text#EBFBF5

Secondary text#A1CCBD

Brand green#A1CCBD

Accent#D2BF95

Hairline#1B463A

Button#A1CCBD

Button text#0B1F19

Pair	Contrast	Level
Body text	16.05:1	AAA
Secondary text	9.71:1	AAA
Brand green as text	9.71:1	AAA
Accent as text	9.5:1	AAA
Button label	9.71:1	AAA
Text on cards	12.98:1	AAA

Copy the colour codes (CSS)

:root {
  --arc-bg: #EBFBF5;
  --arc-surface: #FFFFFF;
  --arc-ink: #0B1F19;
  --arc-muted: #275B4B;
  --arc-brand: #00461E;
  --arc-accent: #275B4B;
  --arc-line: #C4E3D8;
  --arc-button: #1B463A;
  --arc-button-text: #EBFBF5;
}
[data-theme="dark"] {
  --arc-bg: #0B1F19;
  --arc-surface: #123229;
  --arc-ink: #EBFBF5;
  --arc-muted: #A1CCBD;
  --arc-brand: #A1CCBD;
  --arc-accent: #D2BF95;
  --arc-line: #1B463A;
  --arc-button: #A1CCBD;
  --arc-button-text: #0B1F19;
}

Copper Patina

Green with copper, like old metal: warmer and more distinctive in the Gulf, where navy-and-gold is everywhere.

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#F9F7EE

Cards#FFFFFF

Text#1D1B12

Secondary text#525046

Brand green#00461E

Accent#7A3C13

Hairline#DDDBD2

Button#7A3C13

Button text#F9F7EE

Pair	Contrast	Level
Body text	16.07:1	AAA
Secondary text	7.54:1	AAA
Brand green as text	10.33:1	AAA
Accent as text	7.88:1	AAA
Button label	7.88:1	AAA
Text on cards	17.24:1	AAA

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#1D1B12

Cards#2E2B22

Text#F9F7EE

Secondary text#C3C1B8

Brand green#9BD0A7

Accent#EDB292

Hairline#403D34

Button#EDB292

Button text#1D1B12

Pair	Contrast	Level
Body text	16.07:1	AAA
Secondary text	9.56:1	AAA
Brand green as text	9.83:1	AAA
Accent as text	9.35:1	AAA
Button label	9.35:1	AAA
Text on cards	13.18:1	AAA

Copy the colour codes (CSS)

:root {
  --arc-bg: #F9F7EE;
  --arc-surface: #FFFFFF;
  --arc-ink: #1D1B12;
  --arc-muted: #525046;
  --arc-brand: #00461E;
  --arc-accent: #7A3C13;
  --arc-line: #DDDBD2;
  --arc-button: #7A3C13;
  --arc-button-text: #F9F7EE;
}
[data-theme="dark"] {
  --arc-bg: #1D1B12;
  --arc-surface: #2E2B22;
  --arc-ink: #F9F7EE;
  --arc-muted: #C3C1B8;
  --arc-brand: #9BD0A7;
  --arc-accent: #EDB292;
  --arc-line: #403D34;
  --arc-button: #EDB292;
  --arc-button-text: #1D1B12;
}

High contrast (accessibility)

Required variant for visitors who need stronger contrast. Every text pair reaches AAA (7:1). Same identity, nothing faded.

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#FFFFFF

Cards#F9F7EE

Text#08200F

Secondary text#0B3419

Brand green#00461E

Accent#3A2709

Hairline#525046

Button#00461E

Button text#FFFFFF

Pair	Contrast	Level
Body text	17.16:1	AAA
Secondary text	13.82:1	AAA
Brand green as text	11.08:1	AAA
Accent as text	14.25:1	AAA
Button label	11.08:1	AAA
Text on cards	15.99:1	AAA

What we do · Partners · Contact

Invest · Engage · Advise

See beyond the obvious.

An independent investment and advisory firm in Abu Dhabi.

Speak to a partnerThe six partners

Active OwnershipOwnership with purpose.

Background#0A0F0C

Cards#08200F

Text#FFFFFF

Secondary text#EFEDE4

Brand green#C0E6C8

Accent#E7D9BB

Hairline#C3C1B8

Button#E7D9BB

Button text#0A0F0C

Pair	Contrast	Level
Body text	19.33:1	AAA
Secondary text	16.48:1	AAA
Brand green as text	14.17:1	AAA
Accent as text	13.84:1	AAA
Button label	13.84:1	AAA
Text on cards	17.16:1	AAA

Copy the colour codes (CSS)

:root {
  --arc-bg: #FFFFFF;
  --arc-surface: #F9F7EE;
  --arc-ink: #08200F;
  --arc-muted: #0B3419;
  --arc-brand: #00461E;
  --arc-accent: #3A2709;
  --arc-line: #525046;
  --arc-button: #00461E;
  --arc-button-text: #FFFFFF;
}
[data-theme="dark"] {
  --arc-bg: #0A0F0C;
  --arc-surface: #08200F;
  --arc-ink: #FFFFFF;
  --arc-muted: #EFEDE4;
  --arc-brand: #C0E6C8;
  --arc-accent: #E7D9BB;
  --arc-line: #C3C1B8;
  --arc-button: #E7D9BB;
  --arc-button-text: #0A0F0C;
}

The full scales

Eleven steps from lightest (50) to darkest (950) for each colour, spaced evenly to the eye. Designers pick from these; nothing else needs inventing.

Arcadia greenseed #00461E sits between 700 and 800

50#E8FDEC

100#DAF5DF

200#C0E6C8

300#9BD0A7

400#71B481

500#4B9660

600#2D7744

700#1B5F32

800#114925

900#0B3419

950#08200F

Stonewarm neutral for grounds and text

50#F9F7EE

100#EFEDE4

200#DDDBD2

300#C3C1B8

400#A4A299

500#85837B

600#68665E

700#525046

800#403D34

900#2E2B22

950#1D1B12

Bronzeseed #9A7B4F

50#FFF5E9

100#FAEAD6

200#ECD7BB

300#D9BC95

400#BE9B6A

500#A17C45

600#825F29

700#684918

800#51380F

900#3A2709

950#241806

Brassseed #C8B282

50#FEF6E6

100#F6ECD6

200#E7D9BB

300#D2BF95

400#B69F6B

500#998047

600#7B632A

700#624D19

800#4C3A10

900#36290A

950#221907

Copperseed #A66844

50#FFF4EF

100#FEE8DC

200#FCD0B8

300#EDB292

400#D58E66

500#B86D41

600#975023

700#7A3C13

800#602D0A

900#451F06

950#2B1305

Celadonseed #3B7A67

50#EBFBF5

100#DDF3EB

200#C4E3D8

300#A1CCBD

400#79AF9D

500#56917E

600#397361

700#275B4B

800#1B463A

900#123229

950#0B1F19

Method: perceptual colour space (OKLCH), each scale keeping its seed's hue. Contrast ratios computed with the WCAG 2.x formula. The brand green as text passes AA on every light ground shown. Next steps once a palette is chosen: apply it to the chosen website option, and check it against the real logo file (SVG) once the client sends it.